Arconvert-Ritrama is introducing a natural paper that is made up of 50% dried grass fibers and the remainder of pure natural cellulose fibres. Besides the grain of the face material, color, and the fact it even smells like grass, the composition also ensures the lowest possible environmental impact.

According to the company, “The word ‘Eden’ conjures up many images in the mind’s eye and when you delve deeper into the original root meanings of the word from the original Hebrew, you discover that the Hebrew words for ‘pleasure’ and ‘delight’ are both derived from the same root word for Eden. Eden FSC AP1300 WG74 was specifically manufactured for the labelling of wines, spirits, craft beers and cosmetics.

The labels produced from this natural paper will transmit pleasure and delight, Arconvert-Ritrama says, convincing the consumer to enjoy a delicious taste or scent of whatever is being housed within its packaging, all the while interpreting the product’s personality, story, quality, flavour and fragrance.

The paper’s appearance may vary depending on the specific batch of grass used in production, making each label unique. “It will always transmit the values of a sustainable, organic, natural and eco-friendly product that is one of a kind in the world of labels,” the company says.

With the AP1300 adhesive that features excellent clarity and water whitening resistance, the label can be guaranteed to perform to a high level even when immersed in wet and cold conditions.